DMOcracy: exploring how regenerative principles could be embedded in destination governance
As part of the DMOcracy project, I collaborated with more than 20 Destination Marketing Organisations across Europe to explore how their organisational model could transition to one that focuses on regenerative principles.
democracydeliberationparticipationgovernance
Overview
During this project I used the three horizon framework to explore with destinations across Europe, how they could transition from an operational model that focuses on marketing and growth, to one that focuses on regenerative principles